Mercedes Findlay

“There is a sublime comfort that comes with 40.”

When Mercedes Findlay was laid off from her television job in her late thirties, it was the catalyst for a major midlife shift that helped her find unknown depths of strength, skills, support, and maybe most importantly, her voice.
Deb Knobelman

“I’m planting the seeds for what I want my life to look like after the age of 46.”

Deb Knobelman, a 46 year old who finds herself in the midst of her biggest career shift yet — one that required a big mindset reset for her to pursue — and in a place where her kids are requiring slightly less of her focused energy and attention. She talks about what it took to follow her love of writing even when she told herself it wasn't something a "math and science person" could do and more.
Margaret So

“I’ve started to question what I fill my life with.”

Satisfied with where her career is, in her 40s, Margaret So has begun to question how she fills her time and focus more on taking care of herself. She talks about working to destigmatize mental health and medical marijuana and why that is so important to her.
Shari Walczak

“Imposter syndrome doesn’t really hold me back anymore.”

Shari Walczak veteran of the advertising industry, entrepreneur, and mom of two boys. In this profile, she shares her thoughts about aging in an industry that puts youth on a pedestal, imposter syndrome, and the framework she uses to make big decisions in her life.
Robin Whalen

“I decided years ago to just be myself.”

Robin Whalen talks about what's it's like to be a woman and over 40 in advertising, the defining experience of losing her first husband to Leukemia when their kids were small, and the positive impact aging has had on her confidence.
Lori Niles-Hofmann

“After we realized we weren’t having kids I changed my life.”

Lori Niles-Hofmann spent her early forties trying to adopt a child with her husband. As she ran into issues with the system and process, she began advocating for change. Unfortunately, they weren't able to adopt and she finally had to release her hopes and dreams of having children. Now in her mid-forties, she realized that the end of one chapter was the beginning of another she could consciously create.
Traci Macfarlane

“I’ve become more proactive in my life.”

At 43 Traci Macfarlane is stepping into her role as a leader and made some big decisions. She takes care of herself, her clients, and the planet with deliberate care and attention.
Jennifer Ziliotto Durand

“It’s been a real time of growth.”

In her late forties, Jennifer Ziliotto Durand has experienced many shifts in the last few years from moving her family from Toronto to Montreal to closing the doors of her business and opening up an online retail experience, to becoming a mom of teens and losing her own mother.
Portrait of Julia Seager-Scott, a client of Sara Smeaton.

“I feel I have fully entered into my own skin.”

Julia Seager-Scott is a professional harpist and mom of two who is feeling more confident as a musician, parent, and just more comfortable in her own skin in midlife.
Candy Venning

“We are not built to be solitary creatures.”

Candy Venning is a landscape designer and tireless advocate for preserving nature and wildlife. Five months ago, at 48 years old, she was diagnosed with Ovarian cancer and this "stumble with cancer" has only improved her outlook on life.
Power Years™ Newsletter

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